During a recent group effort to update our library's graphic identity, we took the advice of authors Nancy Dowd, Mary Evangeliste, and Jonathan Silberman and created a Publication Wall. In their popular 2010 book, Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, the authors recommend establishing a Publication Wall to centralize and evaluate all current library publications - print and web. We selected the most popular spot in any back-office, the staff break room! All staff were invited to visually evaluate the publications. As we moved forward with the new graphic identity, updates continued to be posted to the Publication Wall. The process allowed us to centralize our efforts, share ideas, align staff toward a common goal, and visually share our successes - all beneficial attributes of visual management.
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