Using a library's existing architecture for more than one purpose is a key principle of smart placement. If a column is already serving its primary purpose of holding up the lobby ceiling, why not take advantage, and use it as a sign post? This approach of "doubling up" the utility of your existing architecture can save both space and money. You don't need to buy a free-standing sign support if you can simply use an existing column. Many aspects of library architecture are ripe for "doubling up," including book stack ends, drop-ceiling soffits, entrance architecture, interior walls, and of course, columns!
For an innovative use of existing architecture, see the following Library Journal feature on Vancouver Community Library's five-story floating staircase -
https://www.libraryjournal.com/?detailStory=the-way-upward-design4impact
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